Cradoc fotoSoftware Blog

Cradoc fotoSoftware Blog - information for the freelance photographer
News, reviews and helpful information on Cradoc fotoSoftware’s programs.

High Sierra Compatibility

Update 2018.06.29 - fotoQuote Pro 7 and fotoBiz X are now available for High Sierra for existing users and for purchase in our store. If you are an existing user please contact support@cradocfotosoftware.com if you would like to upgrade to the High Sierra...

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Work Smarter Not Harder – Photographer Websites

Work Smarter Not Harder – Photographer Websites

by Grover Sanschagrin Here's my theory: Photographer websites are generally built for other photographers, and not for their true customers - photo editors and photo buyers. I am in somewhat of a unique position. As a founder of both PhotoShelter and...

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Buyouts vs Rights Packages

Buyouts vs Rights Packages

Buyouts vs Rights Packages: A buyout, unlimited use and exclusive use are three very different terms and you and your client need to be very clear on what each one means. A buyout means a transfer of the copyright on your image to the client. This gives...

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Latest versions of Cradoc fotoSoftware

fotoBiz X Version 10.0.5 - current version for all users EXCEPT Mac OS 10.13.x High Sierra Version 10.0.6.2 - for Mac OS 10.13.x High Sierra users ONLY fotoQuote Pro 7 Latest version 7.0.0 - all OS except MAC High Sierra 10.13.x Version 7.0.1 - for Mac OS...

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Defending Your Price

Defending Your Price

The first thing to understand about defending your price is that it's psychological. Don't get back in touch with the client until you know you're ready to defend your price. When you're confident in yourself and the research you've done for the job it...

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Additional fotoBiz Features

Additional fotoBiz Features

More Great Features! In addition to assisting with the day-to-day management of your business, there are some additional fotoBiz features designed to help you run a more efficient and successful photography business. Gear Enter your equipment in this...

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Negotiation – Asking the Right Questions

Negotiation – Asking the Right Questions

How to have a successful negotiation asking the right questions. Part of being a good negotiator is knowing what questions to ask. Understanding how your image adds value to your client's project is the key to effective negotiation. It's your work that's...

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5 Reasons Photographers Should Sell Value, Not Price

5 Reasons Photographers Should Sell Value, Not Price

At a time when client budgets are tight, it’s tempting to reduce your photography prices in hopes of boosting your business. But successful photographers know that it’s better to focus on the value you deliver, rather than the price you charge....

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Keywording Photos and Workflow

Keywording Photos and Workflow

A fishing tip that I heard in my youth was to not spend too much time casting; the fish don’t live in the air. The only way to catch fish is to keep the bait in the water. For those of you selling your images on the web or through an agency, keywording...

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