It’s a New Year – Time to Scale Up As we step forward into 2019, many photographers – small business owners and solopreneurs – are looking for new ways to become more productive and efficient. They’re looking for ways to run their business more effectively...
If you want to get more clients as a photographer you have to market yourself and put yourself out there to grow your photography business. And, not just randomly, you need a written marketing plan with goals to reach and action steps to take. Showing your newest work...
By Cradoc Bagshaw One of the keys to negotiation – image uniqueness. When I first wrote fotoQuote in the early 90’s word was that stock was dead. There were a lot of changes happening in the photo industry as things shifted to digital. No one knew what the...
by Cradoc Bagshaw In another tip, I mentioned that the photographer’s consultant Mary Virginia Swanson said the photographers she knew who was doing the best right now were the ones who had negotiated the best deals in the past, deals that had the clients coming...
More fotoBiz X features In addition to assisting with the day-to-day management of your business, fotoBiz has a number of other features designed to help you run a more efficient and successful photography business. Gear Enter your equipment in this module and fotoBiz...
Image Copyright Protection With a busy schedule, the last thing you may have time for is registering your images with the copyright office. But image copyright protection is something you might want to put at the top of your to-do list. Copyright protection for your...
Photographers track costs and profits of their stock photo shoots using the Stock Production Worksheet and ImageLog that are built into fotoBiz X. A stock shoot is actually just another assignment, but it is an assignment produced by you. There are expenses involved,...
by Grover Sanschagrin Here’s my theory: Photographer websites are generally built for other photographers, and not for their true customers – photo editors and photo buyers. I am in somewhat of a unique position. As a founder of both PhotoShelter and...
By Cradoc Bagshaw Recently I talked with photographer Ron Watts about his stock shooting and his image keywording problems. Ron and I have known each other since the 1980’s. We met in Los Angeles at the Westlight photo agency, while we were both in town on...
Buyouts vs Rights Packages: A buyout, unlimited use and exclusive use are three very different terms and you and your client need to be very clear on what each one means. A buyout means a transfer of the copyright on your image to the client. This gives the client the...
