Buyouts vs Rights Packages
Buyouts vs Rights Packages: A buyout, unlimited use and exclusive use are three very different terms and you and your client need to be very clear on what each one means. A buyout means a transfer of the copyright on your image to the client. This gives the client the right to use the image […]
Free Demos
Free Software Demos Download a demo and try it FREE for 14 days! Download the FREE fotoBiz® X or fotoQuote 7 demo Choose your operating system below to download the fotoQuote Pro 7 or fotoBiz X demo and try them for FREE for 14 days. You can also download the users guide below, which is […]
10 Ways to Fight for Your Digital Rights as a Photographer
By Paul Melcher The fight for your digital rights would seem to be an uphill battle these days. Let’s face it; the rights of photographers have been badly battered. First came Google, when it won the case to publish images in its search results without paying anything. Then came National Geographic and others, republishing entire […]
Defending Your Price
The first thing to understand about defending your price is that it’s psychological. Don’t get back in touch with the client until you know you’re ready to defend your price. When you’re confident in yourself and the research you’ve done for the job it will be harder for the client to talk you down in […]
Negotiating in Tough Times
Negotiating in tough times is tricky. To stay in touch I’m constantly asking photographers how they are doing in this economy, and what works for them and what doesn’t. I recently found out something that should not have surprised me, but it did. I was in Tucson and spent time with an old friend, the […]
The fotoQuote Coach
When you’re pricing photographs and images numbers alone don’t mean anything. The key is being able to convince your client that your photograph is worth what you’re asking. The different Coach sections in fotoQuote are designed to help you with these negotiations. Using the coach components and learning to negotiate will mean the difference between […]
The Importance of a Mentor for Freelance Photographers
Mentoring – Business Tips for Freelance Photographers by Cradoc Bagshaw As a professional freelance photographer, what can you do in a down economy or during uncertain times to be sure you stay in business? One proven idea for you – look for a mentor. Times are strange, but things have been tough before. The freelance […]
Negotiation Tips for Freelance Photographers
by Cradoc Bagshaw In another tip, I mentioned that the photographer’s consultant Mary Virginia Swanson said the photographers she knew who were doing the best right now were the ones who had negotiated the best deals in the past, deals that had the clients coming back to photographers for extended uses. I’ve always found I’m […]
Work Smarter Not Harder – Pricing Your Work
by Cradoc Bagshaw If you are closing the majority of the estimates you submit, perhaps you are not charging enough and are leaving money on the table. A good gauge to determine if you are charging enough is if 20-40% of the estimates you submit don’t get accepted because your price is too high. This likely […]
Negotiation – Image Uniqueness
By Cradoc BagshawOne of the keys to negotiation – image uniqueness. When I first wrote fotoQuote in the early 90’s word was that stock was dead. There were a lot of changes happening in the photo industry as things shifted to digital. No one knew what the future held and photographers and agencies were in […]
Negotiation – Asking the Right Questions
How to have a successful negotiation asking the right questions. Part of being a good negotiator is knowing what questions to ask. Understanding how your image adds value to your client’s project is the key to effective negotiation. It’s your work that’s adding value to their project. With the Stock Order Form in fotoBiz and […]
5 Reasons Photographers Should Sell Value, Not Price
At a time when client budgets are tight, it’s tempting to reduce your photography prices in hopes of boosting your business. But successful photographers know that it’s better to focus on the value you deliver, rather than the price you charge. Photographers should sell value not price. Here are five reasons why selling value, not […]
Video Pricing Tips for Freelance Photographers
Video, A Market for Photographers That is Here to Stay Video Pricing Tips for Freelance Photographersby Cradoc BagshawAs some of you know and have already experienced, photographers are being asked more and more for video. This is evidenced in the industry by the numerous articles you find in trade publications on the subject. Another industry […]