Get Ready To Grow Your Photography Business in 2019!

Get Ready To Grow Your Photography Business in 2019!

If you want to get more clients as a photographer you have to market yourself and put yourself out there to grow your photography business. And, not just randomly, you need a written marketing plan with goals to reach and action steps to take. Showing your newest work...
Negotiation – Image Uniqueness

Negotiation – Image Uniqueness

By Cradoc Bagshaw One of the keys to negotiation – image uniqueness. When I first wrote fotoQuote in the early 90’s word was that stock was dead. There were a lot of changes happening in the photo industry as things shifted to digital. No one knew what the...
More fotoBiz X Features

More fotoBiz X Features

More fotoBiz X features In addition to assisting with the day-to-day management of your business, fotoBiz has a number of other features designed to help you run a more efficient and successful photography business. Gear Enter your equipment in this module and fotoBiz...
Work Smarter Not Harder – Photographer Websites

Work Smarter Not Harder – Photographer Websites

by Grover Sanschagrin Here’s my theory: Photographer websites are generally built for other photographers, and not for their true customers – photo editors and photo buyers. I am in somewhat of a unique position. As a founder of both PhotoShelter and...
Buyouts vs Rights Packages

Buyouts vs Rights Packages

Buyouts vs Rights Packages: A buyout, unlimited use and exclusive use are three very different terms and you and your client need to be very clear on what each one means. A buyout means a transfer of the copyright on your image to the client. This gives the client the...
Defending Your Price

Defending Your Price

The first thing to understand about defending your price is that it’s psychological. Don’t get back in touch with the client until you know you’re ready to defend your price. When you’re confident in yourself and the research you’ve done...
Negotiation – Asking the Right Questions

Negotiation – Asking the Right Questions

How to have a successful negotiation asking the right questions. Part of being a good negotiator is knowing what questions to ask. Understanding how your image adds value to your client’s project is the key to effective negotiation. It’s your work...
5 Reasons Photographers Should Sell Value, Not Price

5 Reasons Photographers Should Sell Value, Not Price

At a time when client budgets are tight, it’s tempting to reduce your photography prices in hopes of boosting your business. But successful photographers know that it’s better to focus on the value you deliver, rather than the price you charge. Photographers should...
Keywording Photos and Workflow

Keywording Photos and Workflow

A fishing tip that I heard in my youth was to not spend too much time casting; the fish don’t live in the air. The only way to catch fish is to keep the bait in the water. For those of you selling your images on the web or through an agency, keywording photos well is...

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