Assignment Photography Price Guide

The fotoQuote Assignment Coach is rich with information about business practices, assignment pricing, creative fees, pricing strategies, and negotiation tips from nationally successful photographers. You’ll find help and tips for pricing many types of assignments, from simple editorial jobs through complex jobs with half million-dollar budgets.

Many assignment photographers are now being asked about video. In the Assignment Coach there is a detailed interview with a still photographer who has made the successful transition to include video production for clients. Among the many Coach topics, thirty-eight in all, you will also find negotiating tips to help you defend your price, how to raise your rates, as well as a listing of digital fee charges.

In researching the Assignment section of fotoQuote, we spoke with photographers in all parts of the US, doing all types of assignments. We found that the pricing was consistent and based more on the skill level and experience of the photographer than on the geographical locations.

Obviously very small rural markets or very large and expensive ones will adjust the prices somewhat. In the Coach section, you will find tips for pricing assignments in these varying markets. No matter where you live, assignment pricing with fotoQuote can help you in quoting prices with relevant market information.

Photography has always been based on a creative fee plus usages. When the usages were simple, the two were usually lumped together as a Day Rate. Now that the usages are more complex, you need to rethink your method of pricing. The Assignment Coach is full of negotiating tips, background information, phone scripts and more to help you convince your client (and yourself) of the fairness of using a creative fee plus usage pricing structure.

Based on the information in the Assignment Coach, you’ll come up with a creative fee then use the Stock Pricing info to price your usages and then create an assignment estimate in a business management program like fotoBiz.

No matter what method you use to get to your estimate total, the fotoQuote Assignment Coach gives you the bottom line prices in many categories of advertising, corporate, editorial and other assignment categories.