Work Smarter Not Harder – Photographer Websites

Work Smarter Not Harder – Photographer Websites

by Grover Sanschagrin Here’s my theory: Photographer websites are generally built for other photographers, and not for their true customers – photo editors and photo buyers. I am in somewhat of a unique position. As a founder of both PhotoShelter and...
Get Images Seen Online – The Importance of Photo Keywording

Get Images Seen Online – The Importance of Photo Keywording

By Cradoc Bagshaw Recently I talked with photographer Ron Watts about his stock shooting and his image keywording problems. Ron and I have known each other since the 1980’s. We met in Los Angeles at the Westlight photo agency, while we were both in town on...
Buyouts vs Rights Packages

Buyouts vs Rights Packages

Buyouts vs Rights Packages: A buyout, unlimited use and exclusive use are three very different terms and you and your client need to be very clear on what each one means. A buyout means a transfer of the copyright on your image to the client. This gives the client the...

Latest versions of Cradoc fotoSoftware

fotoBiz X Version 10.0.5 – current version for all users EXCEPT Mac OS 10.13.x High Sierra Version 10.0.6.2 – for Mac OS 10.13.x High Sierra users ONLY fotoQuote Pro 7 Latest version 7.0.0 – all OS except MAC High Sierra 10.13.x Version 7.0.1 –...
Defending Your Price

Defending Your Price

The first thing to understand about defending your price is that it’s psychological. Don’t get back in touch with the client until you know you’re ready to defend your price. When you’re confident in yourself and the research you’ve done...
Additional fotoBiz Features

Additional fotoBiz Features

More Great Features! In addition to assisting with the day-to-day management of your business, there are some additional fotoBiz features designed to help you run a more efficient and successful photography business. Gear Enter your equipment in this module and...
Negotiation – Asking the Right Questions

Negotiation – Asking the Right Questions

How to have a successful negotiation asking the right questions. Part of being a good negotiator is knowing what questions to ask. Understanding how your image adds value to your client’s project is the key to effective negotiation. It’s your work...
5 Reasons Photographers Should Sell Value, Not Price

5 Reasons Photographers Should Sell Value, Not Price

At a time when client budgets are tight, it’s tempting to reduce your photography prices in hopes of boosting your business. But successful photographers know that it’s better to focus on the value you deliver, rather than the price you charge. Photographers should...
Frequently Asked Questions About fotoQuote

Frequently Asked Questions About fotoQuote

fotoQuote has been around for a long time, so we’ve had a lot of questions over the years. Here are some of the most frequently asked questions about fotoQuote. What are your prices based on? Unlike other sources of stock photo prices based on solely on surveys,...
Keywording Photos and Workflow

Keywording Photos and Workflow

A fishing tip that I heard in my youth was to not spend too much time casting; the fish don’t live in the air. The only way to catch fish is to keep the bait in the water. For those of you selling your images on the web or through an agency, keywording photos well is...